So you want to start a beverage business? This can be a very lucrative and exciting venture.
However, it is important to do your homework before you get started.
There are a lot of things to consider when launching a new beverage company, from choosing the right products to marketing and sales strategies.
In this guide, I’ll walk you through the steps necessary for starting a successful beverage business. Let’s get started!
This post is for general informational and educational purposes only. You can read the full disclaimer for more information.
Start your research
Before you launch your new beverage company, it’s important to do your market research. You need to understand the current industry and what consumers are looking for.
This includes everything from the type of products you’ll be selling, to your target market. To get started, take a look at the following resources:
The Beverage Association: This organization represents manufacturers and distributors of non-alcoholic beverages in the United States. They offer a wealth of information on the industry, including statistics, trends, and regulatory information.
Birkner’s Beverage World: This is a great resource for staying up-to-date on the latest industry news. They also have an extensive directory of suppliers and manufacturers.
The International Bottled Water Association: If you’re planning on selling bottled water, this is the organization for you. They offer information on everything from bottling and packaging to regulations and quality standards.
What type of beverages will you sell?
Now that you’ve done your research into the drink industry, it’s time to start thinking about your own beverage business.
There are a few things you’ll want to keep in mind.
First, what types of products are people looking for? Are they interested in health drinks, energy drinks, soft drinks, or something else entirely?
Once you’ve figured out what people are looking for, you’ll need to find a way to stand out from the competition. What unique selling proposition or better choices can you offer that will make people choose your products over others?
You want to sell the type of beverages people want and are willing to buy.
Finally, you’ll need to think about what price point is appropriate for your products. If you’re selling premium water bottles, for example, you’ll need to make sure your prices reflect that.
Plan your business
Now that you’ve done your research and have a better idea of the right product to sell, it’s time to start planning your own business. The first step is to write a business plan. This document will outline your company’s goals, strategies, and financial projections.
If you’ve never written a business plan before, there are a few resources that can help:
Bplans: This website offers a variety of sample business plans that you can use as a starting point.
But to outline the important steps, your business plan should include:
An executive summary: This is a brief overview of your company, including your goals and objectives.
A market analysis: In this section, you’ll need to describe the market for your products and explain your target audience.
A competitive analysis: Here, you’ll analyze your competition and explain what makes your company unique.
Your business model: Describe how your company will make money, including your pricing strategy and sales channels.
Your team: Introduce the people who will be running your business, including their experience and qualifications.
Your financial projections: Outline your expected revenue and expenses for the next three to five years.
Writing a business plan can seem daunting, but good news, there are plenty of resources to help you get started. Once you have a plan in place, you’ll be one step closer to starting your own beverage company!
Register your business
Now that you have a solid plan, it’s time to register your company. The first step is to choose a name for your business. This is something you’ll want to spend some time on, as it’s how people will identify your company.
Once you have a name, you’ll need to register it with your state or local government.
What business structure will you form?
A sole proprietorship, limited liability company (LLC), partnership, or corporation?
The type of business structure you choose will determine what paperwork you need to file and how your business will be taxed.
You will also need to get a business license and/or permit, depending on where you’re located and what type of products you’ll be selling.
The next step is to open a business bank account. This will allow you to keep your personal and business finances separate. You’ll also need to obtain business insurance, which will protect your company in case of liability claims.
Funding your business
Now that you’ve registered your business and obtained the necessary licenses and permits, it’s time to start thinking about funding.
If you’re starting a small business, it may not take much money. You may be able to make the initial investment yourself or through friends and family. But if you’re looking for more substantial funding, you’ll need to look into small business loans or investor funding.
You can also check out this page to get more funding.
There are also a number of government programs that can help minority-owned businesses get started. The Minority Business Development Agency, for example, offers a range of resources, including financing and business counseling.
Build a great team
One of the most important things about starting successful start-ups is building a great team. This includes finding the right people to help you with the various aspects of your business, from production to marketing to sales.
There are a few ways you can find the right team members:
Look for people with experience in the beverage industry: You can find these people through online job boards, LinkedIn, or by attending industry events.
Look for people with complementary skills: If you’re looking for someone to help with marketing new products, for example, look for someone with experience in social media or public relations.
Look for people who share your values: When you’re building a team, it’s important to find people who share your vision for the company. This will help ensure that everyone is working towards the same goal.
Once you’ve found the right team members, the next step is to build a strong culture. This includes creating a set of values that everyone in the company can buy into. It also means creating an environment that is conducive to long term collaboration and creativity.
Designing a great product
I want to dedicate an entire section to product design and packaging because it’s an essential thing when starting a beverage company.
Your packaging is often the first thing people will see when they encounter your product, so it’s important to make a good impression.
Great packaging is eye-catching and reflective of your brand. It should also be functional, meaning it should be easy to open and reseal if intended.
If you’re selling a perishable product, like milk or juice, your packaging will need to be designed with that in mind. It should keep your product fresh and prevent it from leaking.
There are a lot of factors to consider when designing your product packaging, and it’s the most important step to get right.
Because your packaging is one of the most important marketing tools you have, so make sure to put some thought into it!
Marketing your beverage business
There are a number of ways to market a beverage startup. Here are a few of the most effective:
Social media platforms: Social media is a great way to reach potential customers and create a buzz around your product. Create a strong social media presence on platforms like Twitter, Facebook, and Instagram.
PR and marketing campaigns: PR and marketing campaigns can be a great way to generate interest in your product. You can work with a PR firm or marketing agency to develop and execute a campaign that will get people talking about your product.
Events: Events are a great idea if you want to generate interest and build excitement around your product. You can host events like tastings, parties, or business launch events to get people excited about your product.
Word of mouth: Word of mouth is one of the most powerful marketing tools you have. Make sure your product is so good that people can’t help but talk about it.
The most important thing is to find the right mix of marketing activities that will reach your target audience and generate interest in your product.
Successful beverage companies
There are a number of factors that contribute to a successful beverage company. Here are a few companies you can check out for inspiration:
Novamex: Novamex is a Mexican beverage company that has been successful in both the domestic and international markets. They have a wide range of products, including juices, bottled water, and sports drinks.
Adirondack beverages: Adirondack is a US-based company that specializes in craft sodas. They have a range of unique flavors, and their products are sold in over 15,000 stores nationwide.
Bai: Bai is a US-based company that makes healthy and delicious fruit-infused waters. Their products are sold in over 50,000 stores nationwide.
You can also read about Douglas Raggio. He’s the founder of a thriving food company called, Pass the Honey. He also founded the slow-cooked meal company, Stews & Such. He works with a network of manufacturers, vendors, distributors, co-packers and retailers.
He focuses on emerging healthy food and beverage branded companies and has transactions currently totaling more than $150M.
How to start a beverage business takeaway
There are a number of things to consider when starting a new beverage business, from product design to marketing strategy. But if you have a great product and a well-executed marketing plan, you can be successful.
There you have it!
Starting a new business can be hard work but it’s a great way to turn your passion for drinks into a profitable and successful business.
If you have any ideas or tips for starting a beverage business, leave a comment below! I’d love to hear from you.